Endorsement
Lionel Messi × PepsiCo (Pepsi, Lay's, Gatorade)
Decades-long partner. Estimated at Undisclosed per year in the beverages / snacks category.
Last updated 4 August 2026 · Sourced public estimates
Estimated annual value
SourceForbesVerifiedUndisclosed
Beverages / Snacks
Status
SourceForbesVerifiedActive
As of 2026
Confidence
Verified
on the value estimate
Deal details
- Brand
- PepsiCo (Pepsi, Lay's, Gatorade)
- Category
- Beverages / Snacks
- Structure
- Decades-long partner
- Estimated value
- UndisclosedSourceForbesVerified
Sourcing
Reported by Forbes and rated Verified. The exact value isn't public, so we mark it undisclosed rather than estimate.