Endorsement
Lionel Messi × PepsiCo (Pepsi, Lay's, Gatorade)
Decades-long partner. Estimated at Undisclosed per year in the beverages / snacks category.
Last updated 30 July 2026 · Sourced public estimates
Estimated annual value
SourceForbesHighUndisclosed
Beverages / Snacks
Status
SourceForbesHighActive
As of 2026
Confidence
High
on the value estimate
Deal details
- Brand
- PepsiCo (Pepsi, Lay's, Gatorade)
- Category
- Beverages / Snacks
- Structure
- Decades-long partner
- Estimated value
- UndisclosedSourceForbesHigh
Sourcing
Reported by Forbes and rated High confidence. The exact value isn't public, so we mark it undisclosed rather than estimate.