Endorsement
Lionel Messi × Socios.com
~$20M over ~3 yrs. Estimated at ~$6.7M per year in the web3 / fan tokens category.
Last updated 30 July 2026 · Sourced public estimates
Estimated annual value
SourceReuters / SportsProMedium~$6.7M
Web3 / Fan Tokens
Status
SourceReuters / SportsProMediumActive
As of 2026
Confidence
Medium
on the value estimate
Deal details
- Brand
- Socios.com
- Category
- Web3 / Fan Tokens
- Structure
- ~$20M over ~3 yrs
- Estimated value
- ~$6.7MSourceReuters / SportsProMedium
Sourcing
Reported by Reuters / SportsPro and rated Medium confidence. We present this as a public estimate, not a disclosed figure.