MiM Hotels
Hospitality — Messi's role: Owner. 6 hotels; managed by Meliá from Nov 2025.
Last updated 30 July 2026 · Sourced public estimates
At a glance
- Entity
- MiM Hotels
- Type
- Hospitality
- Role
- Owner
- Value
- ~$150M (est.)SourceMeliá / Cinco DíasMedium
- Status
- 6 hotels; managed by Meliá from Nov 2025
- Source
- Meliá / Cinco Días
MiM is Messi's boutique hotel brand: six properties in Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret and Andorra, collectively estimated around $150 million. The portfolio was built steadily over a decade rather than assembled in one splashy transaction.
The operating history shows deliberate structuring. Majestic Hotel Group ran the properties from 2017; from 1 November 2025 management transferred to Meliá under 'The Meliá Collection' on a lease arrangement. Messi keeps the real estate — and its appreciation — while a global operator with distribution muscle takes on the operating headache. Owning the asset and outsourcing the operations is textbook family-office behaviour.
Because none of the hotels publish individual financials, the ~$150M figure is an analyst estimate rated Medium confidence: the properties and ownership are verifiable, the valuation is modelled.